Clients in marcomms
Our clients in marcomms
industries enjoy working with us because
we understand how they work, and how their
businesses operate. Click on a link below
for some insight into what that means.
agency working with The Arabists will see the impact
on its bottom line. No, not because we're expensive,
but because with us you get more work out in less
time and with less investment. Whether you're the
agency's head honcho or the fresh-faced AE wondering
what they did in a previous life to deserve a career
in advertising, we'll help you deal with all the
karmic lessons of getting Arabic work signed off
Managing Directors : take on more business without
taking on more staff
agency has just won a contract that requires
more Arabic creatives. But you're in Dubai,
and renting space for them is going to cost
an arm and a leg. Or you're in Saudi Arabia,
and there's a moratorium on hiring. Or, quite
simply, the contract you won is too transient/
temporary in nature to warrant hiring permanent
resources. This is where The Arabists can help.
We'll give you access to Arabic resources without
having to hire. Makes perfect business sense,
does it not?
Development Manager: because life's a pitch
How many times have you
lost a pitch despite presenting some brilliant
creative, simply because the prospective client's
primary/secondary/tertiary target audience (straight
lift from Slide N°. 6 of your last presentation)
was Arabic-speaking and your creative didn't
come out as powerful in Arabic as it did in
English? With The Arabists, you can go to a
pitch prepared with Arabic that won't be shot
down. By the way, that rationale on Slide N°.
378 of the presentation is really profound.
Want us to translate that too?
Client Service Director: no more putting out fires
(and feeling sorry for the AEs)
Lola and Paula are at
it again with Shireen and Nisreen. Yet another
case of Suits-vs-Creatives, and yet another
fire to put out with a client who's complaining
again about your Arabic copy being either too
bland or too sophisticated. And the last time
you put pen to paper in Arabic was during that
fateful Bac-II exam back in the 80s. Apart from
siding with the AEs, and talking to the CD about
the attitudes of Shireen and Nisreen, you can
ask Lola and Paula to send the campaign to The
Account Directors: together we'll conquer MENA
When's the last time you
were doing a tactical one-off ad for a local
client, but the Arabic creative came out so
good that the client's principal's EMEA regional
office decided to run it as a full campaign
across MENA? We at The Arabists can help you
with Arabic copy that sounds just as appealing
to the Arabs of the Gulf as it does to Arabs
in the Levant. We won't promise you the world,
but we can promise you the Middle East
and North Africa. And no, we don't have affiliates
in EU, CIS, BRIC or G–BRIC, but we'll
consider having some if they start speaking
Executives: stuck between a rock and a hard place?
So this is the 7th time
the client sends you back with the mock-ups
because, he insists, "the Arabic is still
not quite there". After 90 minutes stuck
in traffic, you're stuck –for the 8th
time– with the agency's answer to Al-Mutanabbi
and Seebawaih arguing about the "No Which
Prohibits Sex" (also known to grammar fans
as "Lä an-näfiya lel jens").
If there's one thing about Arabic copy produced
by The Arabists, it's the fact that it doesn't "bounce".
Clients accept it as it is, and won't send you
back with it.
Our secret is not only
writing crisp, reader-friendly copy, but also
avoiding cumbersome constructs likely to cause
pointless arguments and endless disagreements.
The copy gets approved, you say "khayy",
and you go tell your colleague that the Save
Our Mobtada' Foundation is hosting their thrice-weekly
Semantics Gymnastics evening this Wednesday.
Happy hour from 6:00 to 6:02 (when the first
argument breaks out).